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Franklin & Brentwood TN — New Construction Buyer’s Guide
Franklin Brentwood TN: Westhaven master plan, luxury $700K-$3M+, Meritage Poplar Farms, Williamson County Schools top-rated, 15-20 min Nashville. Own Luxury Homes connects best local realtors.
Contact Own Luxury Homes® to be connected with the best local buyer’s agent in Nashville / Williamson County before any builder contact. Register before your first model home visit.
Franklin & Brentwood TN — New Construction Buyer’s Guide
Franklin & Brentwood at a Glance
Distance to Nashville: 15–20 miles south via I-65 · Price range: $700K–$3M+ (entry new construction to luxury estate) · Character: Franklin — historic downtown, Westhaven walkable master plan, new luxury communities; Brentwood — most established luxury, tree-lined estates · Schools: Williamson County Schools — all addresses in this zone are WCS · Top high schools: Ravenwood HS (Brentwood), Franklin HS, Independence HS · Key communities: Westhaven (Franklin, walkable new urbanism), Poplar Farms (Meritage, $651K–$1.52M, #1 Franklin volume 2025), Raintree (Brentwood, estate luxury), Laguna Franklin · No Tennessee income tax on wages
Westhaven — Franklin’s Walkable Master Plan
Westhaven is the most distinctive new construction community in Franklin — a new urbanist master plan with front porches, alley-loaded garages, a walkable town center, and WCS schools. It attracts buyers who want the Williamson County lifestyle in a community with genuine walkable character. Custom and semi-custom homes. Premium pricing within Franklin.
Poplar Farms — Meritage Homes
Poplar Farms was the highest-volume new construction community in Franklin in 2025 (55 sales, $651K–$1.52M median $773K). Built by Meritage Homes with floor plans from 1,500 to 5,800 sqft. One of the most accessible new construction options in Franklin proper for buyers seeking established WCS schools without a custom home price.
Brentwood Luxury Tier
Brentwood is the most established luxury address in Williamson County. New construction here is primarily custom and semi-custom estates. Governors Club, Rosebrooke, and other gated luxury enclaves command $1.5M to $9M+. Buyers seeking production builder pricing at Brentwood addresses typically look toward Franklin’s newer communities while still achieving WCS school access.
WCS School Zones
All Franklin and Brentwood new construction addresses are within Williamson County Schools. Top high schools in this zone include Ravenwood HS (Brentwood), Franklin HS, and Independence HS — all consistently ranked among the best in Tennessee. Own Luxury Homes® verifies specific school assignments by address before every offer.
Frequently Asked Questions
What is the best master-planned community in Franklin TN?
Westhaven is consistently cited as Franklin’s marquee master-planned community for its walkable design and quality. For higher volume and more accessible pricing, Poplar Farms (Meritage) was the #1 selling Franklin community in 2025. The right choice depends on budget, architectural preference, and walkability priority.
| Factor | Detail |
|---|---|
| Developer | See community at a glance section above |
| Location | See community at a glance section above |
| Price range | Contact Own Luxury Homes® for current pricing |
| School district | Verify by specific address — boundaries change in fast-growing markets |
| HOA / CDD | Request full disclosure before any offer |
| Buyer registration | Register Own Luxury Homes® before first builder contact |
Own Luxury Homes®New construction in Nashville Williamson requires builder registration before your first contact. Own Luxury Homes® covers all active builders in this market. Contact us before your first model home visit — buyer representation is free, paid by the builder.
$700K–$3M
Current pricing at Franklin & Brentwood TN — New Construction Buyer’s Guide — contact Own Luxury Homes® for builder-specific availability
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Frequently Asked Questions
Is Own Luxury Homes® buyer representation really free at Franklin & Brentwood TN — New Construction Buyer’s Guide?
Yes. Own Luxury Homes® buyer representation at Franklin & Brentwood TN — New Construction Buyer’s Guide and all Nashville Williamson builders is free to the buyer. The builder pays our commission as part of their standard marketing budget — whether you use a buyer's agent or not. The key requirement: you must register Own Luxury Homes® as your buyer's agent before your first builder contact, model home visit, or online inquiry.
What should I know before visiting model homes at Franklin & Brentwood TN — New Construction Buyer’s Guide?
Before any model home visit at Franklin & Brentwood TN — New Construction Buyer’s Guide: (1) Contact Own Luxury Homes® to be registered as your buyer's agent — this is required before first contact with the builder's sales team. (2) Ask about current incentives — builders change incentive packages regularly and the best deals are often not advertised. (3) Bring a list of your must-haves vs nice-to-haves — the model home is designed to maximize upgrade sales. (4) Do not sign anything or make any deposits on the first visit. Own Luxury Homes® will review any contract before you sign.
What is the price range at Franklin & Brentwood TN — New Construction Buyer’s Guide?
Pricing at Franklin & Brentwood TN — New Construction Buyer’s Guide starts from $700K. Prices vary by builder, lot size, elevation, and included features. Own Luxury Homes® maintains current pricing data across all active builders in Nashville Williamson. Contact us for a builder-by-builder price comparison before your first visit.
How does Franklin & Brentwood TN — New Construction Buyer’s Guide compare to other communities in Nashville Williamson?
Own Luxury Homes® has structured comparison research for all major new construction communities in Nashville Williamson. The comparison indexes in the navigation below cover builder selection, school districts, CDD/HOA costs, and commute analysis. Contact Own Luxury Homes® for a personalized community recommendation matched to your budget, school priorities, and commute requirements.
Nashville / Williamson County Resources
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— Ryan Brown, Principal Broker & CEO, Own Luxury Homes® (FL License BK3626873)
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