Own Luxury Homes®
St. Regis Residences San Francisco
St. Regis Residences San Francisco (42 stories, approximately 102 units, $1.5M–$12M+) delivers the St. Regis Butler Service — 24-hour dedicated butlers for each owner — in a high-rise with upper-floor Bay Bridge and city views. Marriott’s Marriott International ownership provides brand financial stability. California’s 13.3% income tax applies. Own Luxury Homes® introduces specialists through the Branded Residence Verification Standard™. Own Luxury Homes® 12-Point Agent Integrity Audit™ verifies specialist credentials and eliminates conflicts before your purchase.
Home → Markets → Branded Residences → Emerging Market Branded Residences → St. Regis Residences San Francisco
St. Regis Residences San Francisco
30–50%
Premium branded residences command above comparable non-branded product
75%
Of units sold threshold at which most states transfer HOA control from developer to owners
12
Point Integrity Audit dimensions verified before any Own Luxury Homes® specialist introduction
3x
Growth in the global branded residence pipeline since 2016
$1.5M-$12M+ price range. The St. Regis Butler Service — dedicated butlers providing 24-hour personalised assistance, morning ... Own Luxury Homes® introduces specialists through the Branded Residence Verification Standard™....
Own Luxury Homes® Branded Residence Verification Standard™
Own Luxury Homes® Branded Residence Verification Standard™
The Own Luxury Homes® standard: specialist has documented transaction history in the target building, verified knowledge of developer delivery track record, brand management agreement, and HOA reserve fund status. Verified through the 12-Point Integrity Audit and 5% Performance Audit™.
OLH Market Intelligence Analysis.
Building Snapshot
Own Luxury Homes® — 12-Point Agent Integrity Audit™
Own Luxury Homes® is the specialist brokerage for branded-residence buyers. Our 12-Point Agent Integrity Audit™ verifies every agent’s developer track record, conflict-of-interest protocols, and new-construction due-diligence capability before we assign them to your purchase. No dual agency. No undisclosed developer relationships. One call connects you with a vetted specialist: ownluxuryhomes.com/connect.
| Detail | Information | Buyer Note |
|---|---|---|
| Developer | Original developer varies; building established | Completed and operating with established track record |
| Brand | St. Regis / Marriott International | Butler Service standard; Marriott financial backing |
| Location | 125 Third St, San Francisco, CA 94103 | SoMa district; adjacent to SFMOMA and Yerba Buena |
| Stories / Units | Approximately 42 stories / 102 residences | High-rise; San Francisco’s tallest hotel-branded residential building |
| Status | Completed and operating | Established resale track record |
| Price Range | $1.5M–$12M+ | SF luxury market pricing |
| Butler Service | St. Regis Butler Service standard | 24-hour dedicated butlers; the brand’s defining residential offering |
| California Tax | 13.3% top state income tax | Applies to rental income and capital gains |
Own Luxury Homes® Branded Residence Verification Standard™.
St. Regis Butler Service in San Francisco
The St. Regis Butler Service — dedicated butlers providing 24-hour personalised assistance, morning coffee delivery, evening turndown, packing and unpacking — is the brand’s defining residential service. At St. Regis San Francisco, residents receive this service standard from Marriott’s ultra-luxury brand, backed by Marriott International’s financial stability. The Butler Service differentiates St. Regis from the Four Seasons’ concierge model — the butler is a personal assistant dedicated to the individual resident, not a shared concierge desk. For buyers who value this level of personalised service in their daily living: St. Regis is the only US branded residence offering with a truly individualised butler model at this price tier outside of Aman’s ultra-exclusive offerings.
High-Rise vs Four Seasons Mid-Rise: The View Premium
St. Regis San Francisco’s approximately 42-story height creates upper-floor views that the Four Seasons’ mid-rise cannot match: (1) Upper-floor Bay Bridge views from east-facing units. (2) City skyline and Pacific Heights views from west and north-facing units. (3) The SoMa rooftop panorama that encompasses most of San Francisco’s distinctive topography from a single vantage point. The view premium between lower-floor and upper-floor St. Regis units is significant — buyers should analyse the specific floor and orientation’s view permanence (risk of future adjacent development blocking views) before committing.
SF Market Softening: Opportunity for Long-Horizon Buyers
The same San Francisco luxury market softening that affects the Four Seasons also applies to the St. Regis. The specific dynamic for St. Regis San Francisco: (1) branded product has held value better than non-branded SF luxury; (2) the St. Regis’ Butler Service is a differentiated amenity that non-branded buildings cannot replicate, providing a service-quality floor; (3) the high-rise format’s upper-floor views provide a natural scarcity (fewer units with the best views) that supports premium pricing for specific floors; (4) for buyers with 7–10+ year holding horizons who believe the SF market has approached or reached its softening floor: the current pricing may represent the best entry point in a decade for hotel-branded SF real estate.
Comparative Context and Related Properties
San Francisco’s two branded residence buildings — Four Seasons Private Residences (One Hawthorne, 142 units, mid-rise) and St. Regis (42 stories, 102 units) — serve the same SoMa buyer profile with different format characteristics. For buyers evaluating other US markets as alternatives to SF at comparable price tiers: St. Regis Chicago ($1M–$18M+, 393 units, no state income tax below CA), St. Regis Residences Miami ($5M–$40M+, anticipated delivery, Florida’s zero state income tax), and Ritz-Carlton Paradise Valley ($3M–$15M+, Arizona’s 4.85% income tax) provide the same Marriott-family brand standard in more tax-efficient states.
Ryan Brown, Principal Broker & CEO Own Luxury Homes®
"The St. Regis in San Francisco is where I send the buyer who wants the most personalised residential service available in the city. The Butler Service is not marketing — it’s a dedicated person who learns your preferences and anticipates your needs at a level that concierge desks cannot match. The SF market’s post-2020 softening has created a pricing environment that may reward long-horizon buyers — but I never try to call a market bottom. What I can verify: the brand is operating, the service is delivering, and the upper-floor views are among the finest in California."
Own Luxury Homes® Related Resources
Own Luxury Homes® Related: Hub — Emerging Market Branded Residences — Due Diligence — Premium Analysis
Frequently Asked Questions
What is the St. Regis Butler Service?
A dedicated butler providing 24-hour personalised service to each residential owner: morning coffee delivery, evening turndown, packing assistance, personalised concierge. The most individualised hotel-brand residential service available outside of Aman.
What is the price range at St. Regis San Francisco?
Approximately $1.5M–$12M+ based on established resale transaction data. Price per square foot varies significantly by floor and view orientation — upper-floor bay-view units command the highest premiums.
How does St. Regis SF compare to Four Seasons SF?
Both are in SoMa. St. Regis: high-rise (42 stories), 102 units, Butler Service. Four Seasons: mid-rise, 142 units, concierge model. St. Regis offers upper-floor panoramic views; Four Seasons offers a slightly larger community. Both deliver hotel-grade residential service.
Is now a good time to buy branded in San Francisco?
SF’s luxury market softened post-2020; branded product has held value better than non-branded. For buyers with 7–10+ year holding horizons who believe the market has approached its floor, current pricing may represent opportunity. Branded quality standard provides a value floor that non-branded buildings cannot guarantee.
Disclaimer: Own Luxury Homes® is not affiliated with, endorsed by, or acting as agent for any brand, developer, or property referenced on this page. Brand and building names are used for identification purposes only.
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— Ryan Brown, Principal Broker & CEO, Own Luxury Homes® (FL License BK3626873)