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Own Luxury Homes® National Luxury International Buyer Index™

Own Luxury Homes® National Luxury International Buyer Index™: Florida: #1 U.S. destination for international residential buyers (23% of $42B total NAR-reported). Miami Beach: 40-55% of $3M+ transactions are international (Venezuela, Colombia, Argentina, Brazil dominant). Miami/Brickell: 35-50% at $1M+. Manhattan: 20-35% at $5M+ (China historically, UK, Canada, France). Naples: 5-12% with Canada as #1 international buyer. Nashville: 3-8% (primarily domestic luxury market). Own Luxury Homes® 12-Point Agent Integrity Audit™.

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Own Luxury Homes® Research Index · National Luxury Real Estate

Own Luxury Homes® National Luxury International Buyer Index™

International buyers purchase approximately $42 billion in U.S. residential real estate annually (NAR), with the luxury tier representing a disproportionate share of that volume. International buyers concentrate in specific markets based on language, cultural ties, visa pathways, and historical migration. This Index maps international luxury buyer distribution by market and origin.

⚠️ International buyer data from NAR annual report and market analysis. Currency and geopolitical conditions significantly affect international flow patterns.
$42B
Approximate annual U.S. residential real estate purchased by international buyers (NAR) — luxury tier represents a disproportionate share of this total
#1
Florida’s national ranking as the top destination state for international residential buyers — held for over a decade
23%
Florida’s approximate share of all U.S. international buyer transactions — nearly 1 in 4 international residential purchases in the U.S. occurs in Florida
40-55%
Estimated international buyer share of Miami Beach $3M+ transactions — driven primarily by Venezuelan, Colombian, Argentine, and Brazilian buyers

01 — International Buyer Concentration by Market

MarketIntl Buyer Share
($1M+ est.)
Primary OriginsSecondary OriginsKey Driver
Miami / Brickell / Coral Gables, FL35-50% of $1M+Venezuela, Colombia, Brazil, ArgentinaMexico, Spain, UK, CanadaCultural proximity to Latin America; direct LATAM flights; Spanish-language community; political safety for LATAM wealth
Miami Beach, FL40-55% at $3M+Venezuela, Colombia, Argentina, BrazilEurope, Canada, Russia (reduced post-2022)Trophy asset mentality for international wealth; beach lifestyle; global brand recognition
Manhattan, NY20-35% at $5M+China (historically), UK, Canada, FranceGermany, Australia, Israel, IndiaGlobal financial capital; investment/diversification; condo open to all nationalities
Los Angeles, CA15-25% at $3M+China (Arcadia/San Gabriel Valley), South Korea, JapanUK, Canada, India, AustraliaPacific Rim geography; entertainment connections; strong Chinese-American referral network
Aspen, CO10-20% at $5M+UK, Germany, France, BrazilCanada, Australia, SwitzerlandEuropean vacation culture; English-speaking resort; no language barrier for European buyers
Palm Beach, FL10-20% at $3M+UK, France, GermanyCanada, Australia, BrazilOld-world European wealth attracted to Palm Beach lifestyle and U.S. real estate diversification
San Francisco Bay Area, CA10-20% at $2M+China (tech-connected), India (tech-connected)Canada, UK, IsraelH-1B visa community; tech company international workforce purchasing homes
Naples, FL5-12%Canada (#1), UK, GermanyBrazil, AustraliaCanadian snowbird is dominant international segment; seasonal second-home buyers
Sarasota, FL8-15%Canada (#1), UKGermany, AustraliaSame Canadian snowbird pattern; arts community attracts European interest
Dallas / Fort Worth, TX5-10% at $1M+India, China, Latin AmericaUK, CanadaCorporate relocation international workforce; smaller international share than coastal markets
Nashville, TN3-8%UK, Canada, AustraliaLimited other internationalGrowing market; primarily domestic; limited international establishment
Shares from NAR International Transactions report and market analysis. International share typically increases significantly above $3M and $5M. Post-2022 Russian buyer withdrawal and reduced Chinese buyer activity have shifted some previously dominant flows.
What International Buyer Concentration Means for Sellers

A Miami Beach property at $5M not marketed on international platforms (Mansion Global, Christie’s International, JamesEdition) and not in LATAM agent referral networks is missing 40-50% of its natural buyer universe.

International buyers at the $3M+ tier are:
• Cash buyers at 75%+ (not using domestic mortgages)
• Discovered through international portals and agent referral networks, not Zillow
• Highly privacy-sensitive (particularly LATAM buyers)
• Often transacting through U.S. legal entities (LLCs, trusts) established with a U.S. attorney
• Longer due diligence cycles due to international wire compliance

Ryan Brown — Principal Broker & CEO, FL BK3626873
“In Miami Beach, I assume 40% of my buyer universe is from Latin America. In Palm Beach, I assume European buyers appear at a meaningful rate. In Naples, I track when Canadian snowbirds arrive because they’re often in market in October before the main U.S. season. The same $5 million property needs three different marketing approaches to reach those three different buyer profiles — international platforms, Spanish-language networks, and Canadian winter media are not optional in those markets.”
Cite This Research
Brown, Ryan. “Own Luxury Homes® National Luxury International Buyer Index™.” Own Luxury Homes®. https://www.ownluxuryhomes.com/markets/national/research-indices/national-luxury-international-buyer-index

Media: ownluxuryhomes.com/connect · 407-900-7030

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